GRIN Digital’s New Event Marketing Focus
FOR IMMEDIATE RELEASE:
Clients, friends, and anybody in-between,
Over the last few years, we at GRIN Digital have, by demand, established ourselves in the state of Florida to be a strong leader in the creative event marketing field. We’ve branded some of the most successful performing arts productions in the state, and continue to be the official creative team of the Orlando International Theatre Festival: The largest, most prestigious theatre festival in the country.
Our bold, otherworldly designs have not only captured the eyes and hearts of the passionate visionaries who bring these events to life, but also the hundreds and thousands of patrons who have allowed GRIN Digital to be a part of their entertainment experiences. That is why as of Monday, July 30th, GRIN Digital will officially (and proudly) brand ourselves a “Creative Event Marketing Company.”
The image provided within this article represents our natural leap towards specifically targeting clients within the event entertainment market. It is meant to showcase the idea that “Creative Events” and “Creative Marketing” are soulmates—you can’t have one without the other. Through the years, our clients have shown us nothing less than limitless creativity, and that very drive has helped push our imaginations to where we are today. We are now simply more dedicated than we have ever been before.
We are still very proud of our branding history and will continue to accept clients looking for logos, websites, and other creative work. This new direction only signifies that, as we grow into our skin, our primary focus will be advancing within the event marketing field. Nothing has changed but our direction and it truly is a wonderful, natural next step in the story of GRIN Digital.
Thank you for your time, and here’s to the future!
Sincerely,
Adam McCabe
President/CEO – GRIN Digital
AIC Is Now “GRIN Digital”!
First off, I’d like to wish everybody a happy 2012. It’s been an incredible year for my fledgling company and I. That being said, I’ve been working hard at capturing the hearts of the Orlando Theatre community, and I’m proud to say I may have done just that. The support system I have in Orlando continues to grow, and I’m grateful for every one of you.
As some of you may know, I started this company as “AdamIsCreative” (because “AdamIsModest” was taken *ahem*), and then decided to grow up a little, adopting the name “AIC” for a short period of time. As time went on and business grew, I decided to then take my company a step further: My logo (the little guy with the smile) had been receiving more recognition than the name. The truth is, I was starting to notice that the cheeky little guy was not only a representation of myself (an eccentric with occasionally crazy hair), but a reflection of the nature of my work: the feedback I get from my friends and clients.
It’s a grin. A big, happy, playful grin.
The time came to incorporate my company, and the name “GRIN Digital” was a no-brainer. It fits, and it feels right. So, that being said, I’d like to welcome all of you to the new ‘face’ of my passion.
Thank you all for everything. It’s going to be an incredible year!
Adam
AIC Offers Reduced Price For ALL Orlando FRINGE Branding!
My Friends,
The grand days of the Orlando International Fringe Festival are upon us, and the lineup this year looks incredible. I’m so excited and blessed to be involved in creating the art for such a revolutionary and ambitious year!
This being said, on behalf of my company AIC, I’d like to announce that I will be offering a full branding package specifically for FRINGE artists at an extremely reduced price. This package will include:
A completely original 11×17 poster design (with the option to resize)
An original logo for your production (also included on your poster)
A custom icon specifically created for display on the brand new FRINGE website (to be revealed in the coming months)
All of this, for the incredibly low price of $100.
As the Creative Lead on all marketing materials for the festival, I’m the first to know about all internal goings on, and how best to create artwork that will leave a lasting impression on your audience.
For more information, or to take advantage of this fantastic opportunity, please visit us online at http://AdamIsCreative.com or directly to my email: mccabe.adam@gmail.com. We would also really appreciate if you could share this link with your friends or other FRINGE artists to help our growing company!
Looking forward to working with you, and long live the FRINGE!
Sincerely,
Adam McCabe
(President/CEO – AIC, inc.)
The Orlando Sentinel Digs My Work!
Looks like I’m doing something right!
“During tonight’s Orlando Fringe Festival Fall Fundraiser, we got our first look at the brand spankin’ new logo for the annual festival, which takes place at the end of May.
The new Fringe logo, of course, will be used on official Orlando Fringe Festival merchandise, programs and such.
The logo – more colorful and intricate than the previous purple-and-white logo – was designed by Adam McCabe, local designer, actor, rock singer and instructor at Full Sail University.
You might have seen him in G.O.A.T.’s “Spring Awakening” or Theatre Downtown’s “Rocky Horror Show.” And you might have seen his graphic work in the poster for Empty Spaces Theatre Co.’s “Phantasmagoria II” or (a personal favorite) the cartoony poster for Theatre Downtown’s “Evil Dead: The Musical.”
You can check out McCabe’s work at his website, adamiscreative.com”
You can check out the full article HERE.
You Are What You Do
Hey world,
I was asked recently why I actively reach out to clients on social networking tools like Facebook, or expose them to the informality of my YouTube channel–basically why I wear my true self on my professional sleeve. Personally, I feel it’s one of the perks of choosing “art” as a career. As an artist, I’d like to think you’re not only selling your work, but yourself.
Every piece of art created should be a genuine reflection of you: A marker signifying your state of mind at the time, the trends we emulate through our work, the hearbreak we’ve experienced, the political state of the world, everything. I spent years in corporate environments feeling unchallenged and uninspired, mainly because I was being told what to create on a daily basis and how.
“The customer is always right” they say. While there is a bit of truth to this statement, it doesn’t mask the fact that when you hire an artist, you get an artist: An individual who should place a part of their soul on the line for each piece of work created (and if they’re among the chosen few, get paid in appreciation for it). I know…when we start delving into fluffy words like “soul”, people tend to shy away. It’s a rough gig for people like myself. How else do you talk about/sell something that comes from the inside, out and still find a way to pay your rent in a world where artistic-types are a minority?
The truth is, my business plan will never stray from the following: If you are as true to your work as you are to yourself, they will never be separate. You may lose clients the way you lose friends—because they just don’t vibrate to your wavelength. That happens. Stand tall, and let your insides speak for you and what you do. That’s the key to happiness, and why I get up in the morning. Those who respect the true art will understand that passion, and they’ll never leave your side.
Thanks for your time.
Adam
Media Players For Big Names
Hey guys,
I just created a new “Media Players” section in my portfolio for the various clients I’ve worked with during my time in NYC. They were all developed while working for BBE, one of the largest distributors of online video in the country.
Take a second to browse, and thanks for visiting!
Adam
Bloody Lines On-White, Totally In Right Now! Originality Plummets 50%!
This tends to happen a little more than I’d like to admit. One artist creates a refreshing idea, and everybody decides to copy it. I’m all for collages inside abstract imagery, but can we try and stray from “Warrior stands in front of bloody lines contrasted by a white background”?
This is killing me! Keep originality alive, people!
CRAZY Schedule For March 2011
Hey awesome people!
So it looks like my schedule is a little crazy for March: Not in the “I have no time on my hands” sort of way, but in the “I’m working two 12-hour shifts a-week” way.
It’s cool though because this gives me a lot more time in the Labs with my students, and a lot more time to focus on creating good work for you fine people! While I may be in the Lab working until 1:00am (the nature of Full Sail University), I’m looking forward to spending more quality time with each of your visions in hopes of creating some really incredible work. Here’s to a fantastic March!
…I think it was worth a post, don’t you? 
Adam
